Sareen Stone - Superior suppliers of natural stone

Being one of the top quality suppliers of natural stone products in Australia, Sareen decided they needed to invest in improving their old brand to help pull in their target market.  The successful rebrand as well as the quality service and products Sareen supply has led to Sareen opening another warehouse in the Brisbane region in a matter of months.

In the above gallery you can see before and after screen shots of Sareen's marketing.  Their new brand oozes class and sophistication.  Most of Sareen's advertising has gone to Queensland Homes Magazine and has been a sucessfull part of their marketing efforts.  Along with print media, Kobo has developed their website from the ground up utilising many invisible features.

The Sareen website really highlights the product itself by good use of dark backgrounds to highlight the colours in the photos as well as relieving stress to the visitor's eyes.  The website allows administrators to add products using a simple interface.  No need to resize the images - it is all done automatically.  In a matter of a few clicks and a new product is added or edited.  Each product is ordered by the number of views it has received on average.  This helps ensure that the most popular products get listed first as this is most likely what other people are looking for.

Their current site also implements a simple html newsletter system, although we are currently upgrading their site to incorporate Kobo News newsletter system which handles statistics, bounces and of course users in general.

So, stay tuned for the new even more improved Sareen to be listed here.